Thursday, December 16, 2010

Rotten Apple ads

Today I finally reached the breaking point. Logged on to ESPN.com, encountered - once again - the highly annoying ad you see pictured at right, then contacted whoever it might concern at ESPN with this letter:

~~~~~
I visit ESPN.com several times throughout the day. Lately, I've been driven to use my mobile device because using my Mac at home has been a COMPLETE HASSLE.

Your advertisements for the Apple iPod Touch are ridiculous and annoying. When I want to find information on new Apple products, I go to apple.com. When I want to find information on sports news, I go to espn.com.

The first moments after arriving at espn.com are spent having to deal with this annoying ad campaign. I understand the whole idea behind these ads, why ESPN needs to use them, etc., but is there any way you could tone it down?

Like maybe only having the ad blow-up into this huge theatrical presentation if you CLICK on it. I just run my mouse over it and the entire computer turns into this fruity Apple commercial. I mean, c'mon already.

Thanks for your time,
Mark Catalano
~~~~~

I toned it down because the first draft was mean. I sent it twice. Then I get two responses:

~~~~~
Dear Mark,

Thank you for contacting us.

We value the comments and opinions of our fans. Your comments in reference to advertisements on ESPN.com will be forwarded to the appropriate department for review.

For live assistance with this or any other issue, please call Customer Care at 1-888-549-3776 (ESPN) between 8:00 a.m. and 1:00 a.m. EST.

Regards,

Sara
ESPN.com Customer Care
~~~~~

The second e-mail was the exact same as the first - verbatim - except for the last part. Apparently Sara had to use the restroom because the second one was signed by "Andria."

I usually have zero complaints ever about ESPN, but these ads are killing me.